CE Application Suite
- Dynamics 365 Sales: Opportunity management, forecasting, and sales automation
- Dynamics 365 Customer Service: Case management, knowledge base, and omnichannel support
- Dynamics 365 Field Service: Work orders, scheduling, and mobile workforce management
- Dynamics 365 Marketing: Customer journeys, email marketing, and event management
- Dynamics 365 Customer Insights: CDP and journey orchestration
License Tiers Comparison
Microsoft US list prices, checked 11 September 2026. They vary by region, agreement type and channel, and Microsoft changes them — verify before you buy.
Professional
$65 /user/month
- Core application functionality
- Standard entities and processes
- Basic reporting
- Mobile access
- Outlook integration
- Best for standard use cases
Enterprise
$105 /user/month
- All Professional features
- Advanced customization
- Embedded intelligence
- Sales Insights / AI features
- Custom entities
- Power Platform extensibility
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Application-Specific Licensing
| Application | Professional | Enterprise | Attach |
|---|---|---|---|
| Sales | $65/user/month | $105/user/month | $20/user/month |
| Customer Service | $50/user/month | $105/user/month | $20/user/month |
| Field Service | - | $105/user/month | $20/user/month |
| Marketing | Contact-based pricing (see below) | ||
Pro Tip: Attach licenses provide a significant discount when users need multiple CE apps. A user with Sales Enterprise ($105) can add Customer Service for an attach price instead of a second full licence.
Sales Hub Licensing
Sales Professional vs Enterprise
| Feature | Professional | Enterprise |
|---|---|---|
| Lead & Opportunity Management | ✓ | ✓ |
| Account & Contact Management | ✓ | ✓ |
| Product Catalog | ✓ | ✓ |
| Quotes, Orders, Invoices | ✓ | ✓ |
| Sales Forecasting | Basic | Advanced + AI |
| LinkedIn Sales Navigator | - | Integration available |
| Conversation Intelligence | - | ✓ |
| Custom Entities | Limited | Unlimited |
Customer Service Licensing
Additional Service Capabilities
| Add-On | Price | Description |
|---|---|---|
| Digital Messaging | $75/user/month | Chat, SMS, social channels |
| Voice Channel | $75/user/month | Integrated telephony |
| Chat Add-in | $60/user/month | Live chat capability |
Field Service Licensing
Field Service includes unique licensing considerations for mobile workers:
Field Service
$105 /user/month
- Work order management
- Resource scheduling
- Mobile app access
- Asset management
- Inventory tracking
- Route optimization
Field Service Contractor
$50 /user/month
- Limited Field Service access
- Mobile app for contractors
- View assigned work orders
- Update work order status
- No scheduling capabilities
- Third-party workforce
Marketing Licensing
Dynamics 365 Marketing uses contact-based licensing:
| Contacts | Base Price | Notes |
|---|---|---|
| Up to 10,000 | $1,500/month | Base package |
| Additional Contacts | $250/10,000 | Incremental packs |
Important: Marketing licensing includes a limited number of user licenses. Additional Marketing users may require separate licensing.
Team Member Licenses
For users needing limited CRM access:
- Price: $8/user/month
- Capabilities: Read access, update personal records, basic participation
- Limitations: Cannot create most record types, no advanced features
- Best For: Executives viewing dashboards, occasional data viewers
Power Platform Use Rights
All CE licenses include Power Platform capabilities:
- Power Apps: Run apps within Dynamics 365 context
- Power Automate: Create flows with D365 triggers and actions
- Power BI: Embed and view reports (Pro license may be needed for creation)
- Dataverse: Shared database with capacity allocation
Cost Optimization Strategies
1. Use Attach Licenses
- Multi-app users save significantly with attach pricing
- Plan deployments to maximize attach opportunities
- Sales + Service = $105 + an attach licence instead of $105 + $105
2. Right-Size License Tiers
- Professional for standard sales processes
- Enterprise only when AI/advanced features needed
- Audit feature usage before upgrading
3. Leverage Team Members
- Dashboard viewers don't need full licenses
- Approval-only workflows work with Team Members
- Review actual usage patterns
Additional Resources
Disclaimer: Pricing information is approximate and subject to change. Microsoft pricing varies by region and agreement type. Always verify current pricing with Microsoft or your licensing partner before making purchasing decisions.
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